Corporate cough up

The road rules are clear, although not everyone agrees with or abides by them.

Other than ticketing and safety campaigns, and hoping that common sense will kick in occasionally, there's not much we can do about the average Joe out there on the bitumen.

But what about the corporate Joe? Shouldn't they be setting an example for others? I think so, and I have an idea to remind them of that.

Charge them twice, i.e., instead of a $300 fine, make it $600. Send a message to the owners and board of directors that their representatives are not doing a good job at representing.

If you think this a dumb or pointless idea, let me remind you that we can see you with your company logos and your "please report bad drivers" contact info - and don't think we won't or haven't. And they are not alone. Couriers, taxis, city workers and transit buses are right up there as primary offenders. Tsk, tsk. We're watching!

Let's send them a message: If you're going to advertise your company on our roads, do it right and lead by example instead of leading the charge and setting the tone for dangerous and careless driving.

Just a thought ....